saasrankedSoftware, ranked on the facts

Websites & Online Business

Best newsletter platforms

Write an email newsletter, grow its readers, own the list and, if you want, charge for it. 12 newsletter platforms, ranked by points out of 100.

Facts checked 9 Oct 2026 · How we score newsletter platforms

In short

  1. 1
    beehiivWriters who want an ad network, referrals and growth tools
    97/100
    $0cost at 1,000 subscribers
  2. 2
    KitCreators who sell products and want a large free plan
    94/100
    $0cost at 1,000 subscribers
  3. 3
    GhostWriters who want open-source software and no cut of paid-subscription revenue
    77/100
    $0cost at 1,000 subscribers
  4. 4
    SubstackWriters who want paid subscriptions and reader discovery with no monthly fee
    71/100
    $0cost at 1,000 subscribers
  5. 5
    ButtondownWriters who want low flat pricing and no cut of paid subscriptions
    71/100
    $7.50/mocost at 1,000 subscribers
  6. 6
    SendFoxCreators who want a free start and no fee on paid newsletters
    62/100
    $15.83/mocost at 1,000 subscribers
  7. 7
    CuratedWriters who send curated link roundups and want a free start
    56/100
    $0cost at 1,000 subscribers
  8. 8
    ParagraphWriters and small teams who want a free newsletter plus AI drafting help
    54/100
    $0cost at 1,000 subscribers
  9. 9
    MailPoetWordPress site owners who want newsletters inside their site
    54/100
    $14/mocost at 1,000 subscribers
  10. 10
    listmonkTechnical publishers who want a free tool and full control of their list
    29/100
    $0cost at 1,000 subscribers
  11. 11
    MailcoachDevelopers and writers who want to pay by emails sent, not list size
    26/100
    $12.39/mocost at 1,000 subscribers
  12. 12
    SendyPublishers who want to own the software and pay only Amazon for sending
    25/100
    $1.92/mocost at 1,000 subscribers

How the points add up

Points earned out of the points available in each part of the method.

ProductEarning
of 25
Your list
of 32
Growth
of 26
Price
of 17
Total
beehiiv2529261797
Kit2229261794
Ghost1827151777
Substack1120231771
Buttondown182991571
SendFox182291362
Curated182101756
Paragraph024131754
MailPoet03291354
listmonk01201729
Mailcoach0912526
Sendy099725

Each newsletter platform in brief

1. beehiiv

beehiiv suits writers who want to start free and grow, since the free plan covers 2,500 subscribers and the platform keeps no cut of paid subscriptions. Most growth and money tools, including the ad network, referrals, A/B tests and a custom domain, sit behind Lite at $49 a month. Paid subscriptions are not listed on the free plan.

Best for: Writers who want an ad network, referrals and growth tools. Prices, facts and sources

2. Kit

Kit suits creators who want a free plan that scales to 10,000 subscribers and who sell products or subscriptions, since Kit says it keeps only 0.6% of sales. Your newsletter site can use your own domain. Automations and sponsorships need a paid plan, and referrals and the source breakdown of new subscribers need Pro.

Best for: Creators who sell products and want a large free plan. Prices, facts and sources

3. Ghost

Ghost suits writers who want to own the software and keep all paid-subscription revenue apart from Stripe's fees. Recommendations, members export and open code are built in. The catch: the cheapest hosted plan lacks paid memberships, referrals need a separate FirstPromoter account, and automations are in beta.

Best for: Writers who want open-source software and no cut of paid-subscription revenue. Prices, facts and sources

4. Substack

Substack suits writers who want to start a paid newsletter at no upfront cost and tap its recommendation network. The price is a 10% cut of paid revenue, plus card fees. Its public pages do not describe an API, digital-product sales or a sponsorship marketplace. It confirmed a data breach in February 2026.

Best for: Writers who want paid subscriptions and reader discovery with no monthly fee. Prices, facts and sources

5. Buttondown

Buttondown suits writers who want low, flat pricing and a documented API, with no platform cut of paid subscriptions. Segments, welcome sequences and list import and export are built in. The catch: the sources show no recommendation network, referral rewards or A/B tests.

Best for: Writers who want low flat pricing and no cut of paid subscriptions. Prices, facts and sources

6. SendFox

SendFox suits creators who want to start free and pay no SendFox fee on paid newsletters, with tags, plus own-domain sending and CSV export on every plan. A weekly send to 1,000 subscribers is about 4,400 emails, above the free cap of 3,000, so Pro at $15.83 a month applies. The catch: it describes no ad network or subject-line tests, and A/B testing covers automation emails only.

Best for: Creators who want a free start and no fee on paid newsletters. Prices, facts and sources

7. Curated

Curated suits writers who collect links and add commentary, and a list of 1,000 pays nothing. It charges no commission on paid subscriptions and offers a public API, own-domain sending and CSV import. The catch: no help page documents subscriber export, and it lists no automations, referral or A/B tools.

Best for: Writers who send curated link roundups and want a free start. Prices, facts and sources

8. Paragraph

Paragraph suits writers who want a free newsletter and site with an AI agent that drafts for them, and who do not need reader payments. Segments, import, an API and attribution reports are documented. The catch: paid subscriptions are not described, export and a custom domain need a paid plan, and the product is now aimed at company content.

Best for: Writers and small teams who want a free newsletter plus AI drafting help. Prices, facts and sources

9. MailPoet

MailPoet suits people who already run WordPress and want to send newsletters from there, with list import and export, segments and an archive page built in. The free plan covers 500 subscribers, and Creator costs $14 a month at the 1,500-subscriber step when billed yearly. The catch: the vendor's plan and feature pages do not describe paid subscriptions, a recommendation network or A/B tests.

Best for: WordPress site owners who want newsletters inside their site. Prices, facts and sources

10. listmonk

listmonk suits people who can run their own server and want a free, open-source sender with an API and CSV import. Software cost is zero, with no subscriber cap stated. The catch: it is a one-way mailing tool, so its documentation lists no paid subscriptions, automations, referral or recommendation features, and the docs list only a per-subscriber export.

Best for: Technical publishers who want a free tool and full control of their list. Prices, facts and sources

11. Mailcoach

Mailcoach suits writers and developers who prefer to pay for emails sent rather than list size, and who want segments, split tests and automations. A 1,000-subscriber weekly newsletter costs about USD 12 to 15 a month. The catch: it lists no paid subscriptions, no free plan and no subscriber export.

Best for: Developers and writers who want to pay by emails sent, not list size. Prices, facts and sources

12. Sendy

Sendy suits people who want a one-time purchase and to send at Amazon SES prices, with segments, drip autoresponders, an API and CSV import. The catch: it is not open source, the vendor's pages list no export, A/B test, paid subscription or recommendation feature, and there is no free plan.

Best for: Publishers who want to own the software and pay only Amazon for sending. Prices, facts and sources

Every fact, side by side

Each row is one rule of the method and the points it is worth. "–" means the vendor does not publish it, which earns nothing.

Rule (points)beehiivKitGhostSubstackButtondownSendFoxCuratedParagraphMailPoetlistmonkMailcoachSendy
Paid subscriptions (8)YesYesYesYesYesYesYes–––––
Fee on paid subscriptions (10)00.6010000–––––
Built-in sponsorship or ad network (4)YesYes––No–No–––––
Sell digital products (3)YesYesNo–––––––––
Export your subscriber list (8)YesYesYesYesYesYes–YesYes–––
Import subscribers (5)YesYesYesYesYesYesYesYesYesYesYesYes
Website on your own domain (7)YesYesYesYesYes–YesYesYes–––
Send from your own domain (5)YesYes––YesYesYes–Yes–––
Open source (3)––Yes–––––YesYesNoNo
Public API (4)YesYesYes–YesYesYesYesYesYesYesYes
Recommendation network (6)YesYesYesYes––––––––
Referral program (4)YesYesNoYesNo–––––––
Send to a tag or segment (5)YesYesYesYesYesYes–YesYes–YesYes
Automated email sequences (4)YesYesNoYesYesYes–YesYes–YesYes
Subscriber source reports (4)YesYesYesYes–––Yes––––
Subject-line A/B tests (3)YesYes––––––––Yes–
Free plan (8)YesYesYesYesYesYesYesYesYesYesNoNo
Cost at 1,000 subscribers (9)$0$0$0$0$7.50/mo$15.83/mo$0$0$14/mo$0$12.39/mo$1.92/mo

Head to head

We read each vendor's own pages, record every fact with its source and date, and score it by the rules on how we score newsletter platforms. A tie goes to the lower price. Tools for writers and creators who publish a newsletter. General email marketing suites and podcast hosts are left out. Browser-based or self-hosted tools count. A line that reads "on at least one plan" counts any plan open to an individual, including a free plan or the free self-hosted software. Vendor claims about speed or quality are shown on product pages but never scored. Prices are in US dollars before tax.