--- title: Frill canonical: https://saasranked.com/software/frill/ category: Customer Feedback Software points: 75 rank: 5 of 10 facts_checked: 2026-10-09 --- # Frill Ideas board, roadmap and announcements for product teams, with a 14-day trial and no free plan. 75 points out of 100. #5 of 10 customer feedback tools. Vendor: Frill Group Pty Ltd. Website: https://frill.co/ - Plans start at $25 a month (Startup, 50 ideas), then $49, $149 and $349 [1]. - There is no free plan, only a 14-day free trial without a credit card [1]. - Team single sign-on works by SAML 2.0, OpenID Connect or JWT and is available on all paid plans [6]. - Smart Merge combines duplicate ideas and transfers their votes and comments [3]. - Help pages list integrations with Jira, Slack, Zapier, Intercom and Zendesk [2][11]. Verdict: Frill suits small teams that want a voting board on its own domain, a roadmap and announcements at a flat monthly price [1][3][4]. SSO, a REST API and CSV export are documented [6][8][9]. The catch: there is no free plan, and the pages name SOC 2 only under Enterprise without saying Type II [1]. Best for: Small SaaS teams that want voting, roadmap and SSO from the first paid plan. ## Points | Criterion | Line | Value | Points | Note | |---|---|---|---|---| | Collect and vote | Public board with voting | Yes | 8/8 | Customers vote, comment and follow ideas on a board at your own address or in the widget [3]. | | Collect and vote | In-app widget | Yes | 6/6 | Pricing lists an embeddable widget and unlimited widgets on every paid tier [1][3]. | | Collect and vote | Board on your own domain | Yes | 3/3 | Ideas page says you can add your own custom domain with SSL supplied [3]. | | Collect and vote | Merge duplicate requests | Yes | 4/4 | Smart Merge combines duplicate ideas; votes and comments transfer automatically [3]. | | Collect and vote | Requests tied to customers | Not published | 0/3 | MRR can be stored as a custom attribute, but the docs do not say ideas can be sorted or filtered by it [7]. | | Roadmap and updates | Public roadmap | Yes | 8/8 | Public roadmap with statuses such as Planned, In Progress, Beta and Shipped [4]. | | Roadmap and updates | Public changelog | Yes | 6/6 | Help article describes a public announcements page with a Subscribe to updates button, and a Notify subscribers option when you publish [10]. | | Roadmap and updates | Notify voters | Yes | 3/3 | Followers are notified when an idea updates; announcements linked to shipped ideas email voters [3][5]. | | Connections | Named integrations | Jira, Slack, Zapier, Intercom, Zendesk | 10/10 | Integrations page lists all five; help overview describes each, and most integrations need a paid plan [2][11]. | | Connections | Public API | Yes | 5/5 | REST API using JSON creates, reads and updates ideas, comments, votes and statuses [9]. | | Connections | Export feedback | Yes | 4/4 | Pricing lists bulk CSV import and export; help says user data exports to CSV and ideas, votes and comments export from Settings [1][8]. | | Security and data | Single sign-on | Yes | 5/5 | Team SSO by SAML 2.0, OpenID Connect or JWT is available on all paid plans [6]. | | Security and data | SOC 2 Type II or ISO 27001 | Not published | 0/7 | Pricing lists SOC2 compliance under Enterprise without naming Type II, so it does not count [1]. | | Security and data | Open source | Not published | 0/3 | Not published on the vendor's pricing page [1]. | | Price | Free plan | No | 0/10 | Pricing offers a 14-day free trial; no free plan is listed [1]. | | Price | Cheapest paid plan | $25/mo | 8/10 | Startup, $25 a month billed monthly; a Billed Yearly option exists but no yearly amount is shown [1]. | | Price | Prices published | Yes | 5/5 | All four plans, including Enterprise, show a dollar price [1]. | ## Plans | Plan | Price | Per month (USD) | |---|---|---| | Startup | $25/month [1] | $25 | | Business | $49/month [1] | $49 | | Growth | $149/month [1] | $149 | | Enterprise | $349/month [1] | $349 | The pricing page has a Billed Yearly option but shows one price per plan, so the monthly figure is used [1]. ## Strengths - Board can run on your own domain with SSL supplied [3]. - Public roadmap with custom statuses can sit on your domain or embed in your site [4]. - REST API covers ideas, comments, votes and statuses [9]. - Team SSO supports SAML 2.0, OpenID Connect and JWT on all paid plans [6]. ## Limits - No free plan; only a 14-day trial [1]. - Startup is capped at 50 active ideas [1]. - Pages mention SOC 2 for Enterprise but do not say Type II [1]. - Ideas can be filtered by status and topic and sorted by trending, top or new; customer attributes are not listed as filters [12]. ## Sources 1. [Frill pricing](https://frill.co/pricing), Frill, accessed 2026-10-09 2. [Frill integrations](https://frill.co/integrations), Frill, accessed 2026-10-09 3. [Frill ideas board](https://frill.co/features/ideas), Frill, accessed 2026-10-09 4. [Frill roadmap](https://frill.co/features/roadmap), Frill, accessed 2026-10-09 5. [Frill announcements](https://frill.co/features/announcements), Frill, accessed 2026-10-09 6. [Understanding SSO options in Frill](https://frill.co/help/understanding-sso-options-in-frill-gqudd), Frill, accessed 2026-10-09 7. [Custom user attributes for segmentation](https://frill.co/help/custom-user-attributes-for-segmentation-17f3x), Frill, accessed 2026-10-09 8. [Exporting user data](https://frill.co/help/exporting-user-data-xdo4h), Frill, accessed 2026-10-09 9. [Frill API overview](https://frill.co/help/frill-api-overview-aduo5), Frill, accessed 2026-10-09 10. [Notifying subscribers via email](https://frill.co/help/notifying-subscribers-via-email-ytfqo), Frill, accessed 2026-10-09 11. [Overview of Frill integrations](https://frill.co/help/overview-of-frill-integrations-txegp), Frill, accessed 2026-10-09 12. [Searching and filtering ideas](https://frill.co/help/searching-and-filtering-ideas-6cz29), Frill, accessed 2026-10-09