---
title: MailPoet
canonical: https://saasranked.com/software/mailpoet/
category: Newsletter Platforms
points: 54
rank: 9 of 12
facts_checked: 2026-10-09
---

# MailPoet

WordPress plugin that sends newsletters from your own site, with a free plan for up to 500 subscribers.

54 points out of 100. #9 of 12 newsletter platforms. Vendor: Automattic. Website: https://www.mailpoet.com/

- The free Starter plan allows 500 subscribers and 5,000 emails a month [3].
- Creator costs $14 a month billed yearly at the 1,500-subscriber step; Business costs $17 [2].
- Paid plans (Creator, Business, Agency) scale with subscriber count, from 500 up to 200,000 [3].
- Subscribers can be imported from CSV files and exported as CSV or Excel files [7][8].
- The plugin is open source under GPLv3, and its code is public on GitHub [1][4][12].

Verdict: MailPoet suits people who already run WordPress and want to send newsletters from there, with list import and export, segments and an archive page built in [1][7][8][9][13]. The free plan covers 500 subscribers, and Creator costs $14 a month at the 1,500-subscriber step when billed yearly [2][3]. The catch: the vendor's plan and feature pages do not describe paid subscriptions, a recommendation network or A/B tests [5][6]. Best for: WordPress site owners who want newsletters inside their site.

## Points

| Criterion | Line | Value | Points | Note |
|---|---|---|---|---|
| Earning | Paid subscriptions | Not published | 0/8 | Not published on the vendor's home or features pages; none describe reader-paid subscriptions to your newsletter [1][6]. |
| Earning | Fee on paid subscriptions | Not published | 0/10 | No built-in paid subscriptions are described on the vendor's pages, so there is no fee to record [1][6]. |
| Earning | Built-in sponsorship or ad network | Not published | 0/4 | Not published on the vendor's features page [6]. |
| Earning | Sell digital products | Not published | 0/3 | Not published on the vendor's features page [6]. |
| Your list | Export your subscriber list | Yes | 8/8 | Help page exports chosen lists or segments, several lists into one file, as CSV or Excel; no plan limit stated [7]. |
| Your list | Import subscribers | Yes | 5/5 | Help page documents importing subscribers from CSV files on the Subscribers page; no plan requirement stated [8]. |
| Your list | Website on your own domain | Yes | 7/7 | Help article shows a past-newsletters archive page on your own WordPress site with the [mailpoet_archive] shortcode; no plan requirement stated [13]. |
| Your list | Send from your own domain | Yes | 5/5 | Help article covers a branded sender domain with SPF, DKIM and DMARC records for the From address [11]. |
| Your list | Open source | Yes | 3/3 | Plugin readme states GPLv3; the home page and WordPress.org say it is open source, with the code public on GitHub [1][4][12]. |
| Your list | Public API | Yes | 4/4 | The vendor's repository documents a PHP API with addSubscriber and getSubscriber methods; it runs inside WordPress, not over HTTP [14]. |
| Growth | Recommendation network | Not published | 0/6 | Not published on the vendor's features page [6]. |
| Growth | Referral program | Not published | 0/4 | Not published on the vendor's features page [6]. |
| Growth | Send to a tag or segment | Yes | 5/5 | A segment can be picked under Send to; tags work by building a segment on them. Multiple conditions need a paid plan [9]. |
| Growth | Automated email sequences | Yes | 4/4 | Home page describes an automated series of onboarding emails; Starter lists basic automation; help covers triggers and actions [1][2][10]. |
| Growth | Subscriber source reports | Not published | 0/4 | Not published on the vendor's features page, which lists only per-subscriber engagement statistics [6]. |
| Growth | Subject-line A/B tests | Not published | 0/3 | Not published on the vendor's features pages [5][6]. |
| Price | Free plan | Yes | 8/8 | Starter is free for up to 500 subscribers and 5,000 emails a month [3]. |
| Price | Cost at 1,000 subscribers | $14/mo | 5/9 | Creator, $14 a month billed yearly ($168) at the 1,500-subscriber step; the plan page has no 1,000 step. Sending is not included [2]. |

## Plans

| Plan | Price | Per month (USD) |
|---|---|---|
| Starter | Free [3] | $0 |
| Creator | $14/month billed yearly ($168/year) [2][3] | $14 |
| Business | $17/month billed yearly ($204/year) [2][3] | $17 |

Prices are for the 1,500-subscriber step, the smallest step above 1,000 on the plan page; monthly billing costs $16 for Creator and $20 for Business there [2].

## Strengths

- Free Starter plan with 500 subscribers and 5,000 emails a month [3].
- Documented CSV import and CSV or Excel export of subscribers [7][8].
- Send an issue to a segment chosen in the Send to field [9].
- Open source under GPLv3, with the code public on GitHub [1][4][12].

## Limits

- Paid subscriptions, an ad network and digital product sales are not described on the vendor's pages [1][6].
- Multi-condition segments and filter groups need a paid plan [9].
- The free plan puts MailPoet branding in emails [3].
- Needs a WordPress site to run [4].

## Sources

1. [MailPoet home page](https://www.mailpoet.com/), MailPoet, accessed 2026-10-09
2. [MailPoet plans and pricing](https://account.mailpoet.com/), MailPoet, accessed 2026-10-09
3. [MailPoet plans and limits explained](https://kb.mailpoet.com/article/349-mailpoet-plans-and-limits-explained), MailPoet, accessed 2026-10-09
4. [MailPoet - Newsletters, Email Marketing, and Automation](https://wordpress.org/plugins/mailpoet/), WordPress.org, accessed 2026-10-09
5. [MailPoet plan features](https://www.mailpoet.com/plan-features/), MailPoet, accessed 2026-10-09
6. [MailPoet all features](https://www.mailpoet.com/all-features/), MailPoet, accessed 2026-10-09
7. [How to Export Subscribers from MailPoet](https://kb.mailpoet.com/article/330-how-to-export-subscribers-from-mailpoet), MailPoet, accessed 2026-10-09
8. [Importing Subscribers with CSV Files](https://kb.mailpoet.com/article/126-importing-subscribers-with-csv-files), MailPoet, accessed 2026-10-09
9. [Guide to Subscriber Segmentation](https://kb.mailpoet.com/article/237-guide-to-subscriber-segmentation), MailPoet, accessed 2026-10-09
10. [MailPoet automations help category](https://kb.mailpoet.com/category/411-automations), MailPoet, accessed 2026-10-09
11. [Email Authentication: SPF, DKIM, DMARC](https://kb.mailpoet.com/article/295-spf-dkim-dmarc), MailPoet, accessed 2026-10-09
12. [MailPoet plugin readme (source repository)](https://raw.githubusercontent.com/mailpoet/mailpoet/trunk/mailpoet/readme.txt), MailPoet on GitHub, accessed 2026-10-09
13. [Display a List of Past Newsletters (Archive) on a Page](https://kb.mailpoet.com/article/217-display-a-list-of-past-newsletters-on-a-page), MailPoet, accessed 2026-10-09
14. [Add Subscriber and Get Subscriber API methods](https://github.com/mailpoet/mailpoet/blob/trunk/doc/api_methods/AddSubscriber.md), MailPoet, accessed 2026-10-09