--- title: Zoko canonical: https://saasranked.com/software/zoko/ category: WhatsApp Customer Service Software points: 66 rank: 9 of 11 facts_checked: 2026-10-09 --- # Zoko WhatsApp team inbox for online stores, with unlimited agents on its lowest-priced plan. 66 points out of 100. #9 of 11 WhatsApp customer service platforms. Vendor: Zoko. Website: https://www.zoko.io/ - The Starter plan costs $49.99 a month and lets you add unlimited agents at no charge [1]. - Starter adds $0.015 per conversation to Meta's rates; the three higher plans say there is no markup [1]. - Zoko offers a 7-day free trial and no free plan [1]. - Zoko's AI agents cost $24.99 a month each; Guru then charges $0.09 per resolution after the first 100 [6]. - Zoko says it is ISO 27001 v2022 compliant but names no certificate [3]. Verdict: Zoko suits small stores that want several agents on one WhatsApp number without paying per seat, and it connects to Shopify [1][2]. Flows, Instagram and Messenger inboxes and a documented API are covered [1][4][8]. The catch: Starter charges a per-conversation markup, a number on the API cannot also run on a phone, and the ISO 27001 claim is compliance, not a named certificate [1][3]. Best for: Small Shopify stores that want a shared WhatsApp inbox and no per-agent fee. ## Points | Criterion | Line | Value | Points | Note | |---|---|---|---|---| | Price and fees | Cheapest plan for 3 agents | $49.99/mo | 12/12 | Starter, $49.99 a month billed monthly; unlimited agents, so 3 agents cost the same. Yearly price not shown [1]. | | Price and fees | Price of one more agent | $0 | 3/3 | Starter says to add as many agents as you like, for free [1]. | | Price and fees | Free plan with WhatsApp | No | 0/3 | The pricing page lists four paid plans and a free trial, with no free plan [1]. | | Price and fees | Free trial of 7 days or more | Yes | 2/2 | The pricing page shows a 7-day free trial [1]. | | Price and fees | Meta message fees | markup | 0/6 | Starter lists markup on all conversations at $0.015 each; higher plans say no markup. Read as markup because Starter is the priced plan [1]. | | Team inbox | Automatic chat assignment | Yes | 6/6 | Priority rules can assign a chat to an agent or team automatically; the help article also names auto-distribute rules [4]. | | Team inbox | Internal notes | Yes | 3/3 | The changelog says agents can add private notes from the chat preview [7]. | | Team inbox | Satisfaction survey on WhatsApp | Yes | 3/3 | The pricing page lists a premium flow named "Collect CSAT score"; paid flows cost $5.99 a month each. Not on every plan [1]. | | Team inbox | Agent and response-time reports | Yes | 5/5 | Agent analytics shows each agent's average response time and counts of assigned, closed, reassigned and open chats [12]. | | Team inbox | Agent mobile app | Not published | 0/3 | Not published on the vendor's pricing page or learning centre [1][11]. | | Automation and broadcasts | No-code chatbot builder | Yes | 8/8 | Zoko Flows is described as custom journeys with no code; 11 essential flows are free [1][2]. | | Automation and broadcasts | AI agent from your help content | Yes | 7/7 | Guru answers from a knowledge base of PDFs, text and Q&A pairs; agents cost $24.99 a month each [5][6]. | | Automation and broadcasts | Template broadcasts | Yes | 7/7 | WhatsApp bulk broadcast is listed on every plan [1]. | | Channels and integrations | Keeps the WhatsApp Business app | No | 0/4 | The pricing FAQ says a number set up on the API cannot be used on a phone [1]. | | Channels and integrations | Other channels | Instagram, Facebook Messenger | 2/6 | Pricing lists Instagram and Facebook as channels, and priority rules route WhatsApp, Facebook and Instagram chats alike [1][4]. | | Channels and integrations | Named integrations | Shopify, Zapier | 4/8 | The home page names Shopify flows; a vendor blog post describes the Zapier integration, not an integrations page [2][10]. | | Channels and integrations | Public API and webhooks | Yes | 4/4 | docs.zoko.io documents API-key authentication and a webhooks section that defines webhooks [8][9]. | | Security and trust | SOC 2 Type II or ISO 27001 | Not published | 0/5 | Zoko says ISO 27001 v2022 compliant and aligned; no certificate or certifier is named. SOC 2 not mentioned [3]. | | Security and trust | Open source | Not published | 0/3 | Not published on the vendor's pricing page or home page [1][2]. | | Security and trust | Single sign-on | Not published | 0/2 | Not published on the vendor's pricing page or learning centre [1][11]. | ## Plans | Plan | Price | Per month (USD) | |---|---|---| | Starter | $49.99/month [1] | $49.99 | | Plus | $79.99/month [1] | $79.99 | | Elite | $139.99/month [1] | $139.99 | | Max | $499.99/month [1] | $499.99 | The pricing page shows monthly prices only and says you can pay by month or by year [1]. Zoko AI agents are a separate $24.99 a month each [6]. ## Strengths - Starter includes unlimited agents for $49.99 a month [1]. - Priority rules assign incoming chats to an agent or team automatically [4]. - Zoko Flows builds journeys with no code, and 11 essential flows are free [1][2]. - A public API with API keys and webhooks is documented [8][9]. - Instagram and Facebook chats can be routed by the same rules as WhatsApp [4]. ## Limits - Starter charges a markup of $0.015 per conversation on top of Meta's rates [1]. - A number on the WhatsApp API cannot be used on a phone, so the WhatsApp Business app cannot run alongside it [1]. - AI agents are paid add-ons and need your own funded OpenAI account [6]. - Instagram costs $9.99 a month extra on every plan [1]. - Yearly prices are not shown on the pricing page [1]. ## Vendor claims (not scored) - Zoko says it is ISO 27001 v2022 compliant and aligned to the standard [3]. ## Sources 1. [Zoko pricing](https://www.zoko.io/pricing), Zoko, accessed 2026-10-09 2. [Zoko home page](https://www.zoko.io/), Zoko, accessed 2026-10-09 3. [ISO 27001 statement](https://www.zoko.io/legal-iso-27001), Zoko, accessed 2026-10-09 4. [Priority rules](https://www.zoko.io/learning-article/priority-rules), Zoko, accessed 2026-10-09 5. [Zoko AI (Guru)](https://www.zoko.io/learning-article/guru-bot), Zoko, accessed 2026-10-09 6. [Understanding Zoko AI pricing](https://www.zoko.io/learning-article/understanding-zoko-ai-pricing), Zoko, accessed 2026-10-09 7. [Zoko changelog](https://www.zoko.io/learning-article/zoko-changelog), Zoko, accessed 2026-10-09 8. [Zoko API documentation](https://docs.zoko.io), Zoko, accessed 2026-10-09 9. [What is a webhook](https://docs.zoko.io/webhooks/what-is-a-webhook/), Zoko, accessed 2026-10-09 10. [Zoko's Zapier integration](https://www.zoko.io/post/seamless-integrations-unlocking-business-efficiency-with-zokos-zapier-integration-phoenix), Zoko, accessed 2026-10-09 11. [Zoko learning centre lessons](https://www.zoko.io/learning-centre/lessons), Zoko, accessed 2026-10-09 12. [Agent analytics](https://www.zoko.io/learning-article/agent-analytics), Zoko, accessed 2026-10-09