Price and fees17 of 26
Team inbox17 of 20
Automation and broadcasts22 of 22
Channels and integrations10 of 22
Security and trust0 of 10
WhatsApp customer service platform · Zoko
Zoko
WhatsApp team inbox for online stores, with unlimited agents on its lowest-priced plan.
In short
- The Starter plan costs $49.99 a month and lets you add unlimited agents at no charge1.
- Starter adds $0.015 per conversation to Meta's rates; the three higher plans say there is no markup1.
- Zoko offers a 7-day free trial and no free plan1.
- Zoko's AI agents cost $24.99 a month each; Guru then charges $0.09 per resolution after the first 1006.
- Zoko says it is ISO 27001 v2022 compliant but names no certificate3.
Zoko suits small stores that want several agents on one WhatsApp number without paying per seat, and it connects to Shopify1,2. Flows, Instagram and Messenger inboxes and a documented API are covered1,4,8. The catch: Starter charges a per-conversation markup, a number on the API cannot also run on a phone, and the ISO 27001 claim is compliance, not a named certificate1,3.
Best for: Small Shopify stores that want a shared WhatsApp inbox and no per-agent fee.
Where the points come from
Price and fees 17 of 26 points
| Rule | What is published | Points |
|---|---|---|
| Cheapest plan for 3 agents | $49.99/moStarter, $49.99 a month billed monthly; unlimited agents, so 3 agents cost the same. Yearly price not shown1. | 12 / 12 |
| Price of one more agent | $0Starter says to add as many agents as you like, for free1. | 3 / 3 |
| Free plan with WhatsApp | NoThe pricing page lists four paid plans and a free trial, with no free plan1. | 0 / 3 |
| Free trial of 7 days or more | YesThe pricing page shows a 7-day free trial1. | 2 / 2 |
| Meta message fees | markupStarter lists markup on all conversations at $0.015 each; higher plans say no markup. Read as markup because Starter is the priced plan1. | 0 / 6 |
Team inbox 17 of 20 points
| Rule | What is published | Points |
|---|---|---|
| Automatic chat assignment | YesPriority rules can assign a chat to an agent or team automatically; the help article also names auto-distribute rules4. | 6 / 6 |
| Internal notes | YesThe changelog says agents can add private notes from the chat preview7. | 3 / 3 |
| Satisfaction survey on WhatsApp | YesThe pricing page lists a premium flow named "Collect CSAT score"; paid flows cost $5.99 a month each. Not on every plan1. | 3 / 3 |
| Agent and response-time reports | YesAgent analytics shows each agent's average response time and counts of assigned, closed, reassigned and open chats12. | 5 / 5 |
| Agent mobile app | Not publishedNot published on the vendor's pricing page or learning centre1,11. | 0 / 3 |
Automation and broadcasts 22 of 22 points
| Rule | What is published | Points |
|---|---|---|
| No-code chatbot builder | YesZoko Flows is described as custom journeys with no code; 11 essential flows are free1,2. | 8 / 8 |
| AI agent from your help content | YesGuru answers from a knowledge base of PDFs, text and Q&A pairs; agents cost $24.99 a month each5,6. | 7 / 7 |
| Template broadcasts | YesWhatsApp bulk broadcast is listed on every plan1. | 7 / 7 |
Channels and integrations 10 of 22 points
| Rule | What is published | Points |
|---|---|---|
| Keeps the WhatsApp Business app | NoThe pricing FAQ says a number set up on the API cannot be used on a phone1. | 0 / 4 |
| Other channels | Instagram, Facebook MessengerPricing lists Instagram and Facebook as channels, and priority rules route WhatsApp, Facebook and Instagram chats alike1,4. | 2 / 6 |
| Named integrations | Shopify, ZapierThe home page names Shopify flows; a vendor blog post describes the Zapier integration, not an integrations page2,10. | 4 / 8 |
| Public API and webhooks | Yesdocs.zoko.io documents API-key authentication and a webhooks section that defines webhooks8,9. | 4 / 4 |
Security and trust 0 of 10 points
| Rule | What is published | Points |
|---|---|---|
| SOC 2 Type II or ISO 27001 | Not publishedZoko says ISO 27001 v2022 compliant and aligned; no certificate or certifier is named. SOC 2 not mentioned3. | 0 / 5 |
| Open source | Not publishedNot published on the vendor's pricing page or home page1,2. | 0 / 3 |
| Single sign-on | Not publishedNot published on the vendor's pricing page or learning centre1,11. | 0 / 2 |
The rule behind each line: how we score WhatsApp customer service platforms.
Plans and prices
As the vendor lists them, before tax. Prices are in US dollars unless the plan shows euros; the points use US dollars, with euros converted at the ECB rate.
| Plan | Price as listed | Per month | Notes |
|---|---|---|---|
| StarterUnlimited agents | $49.99/month1 | $49.99 | Markup of $0.015 per conversation; 500 call minutes |
| Plus5 agents | $79.99/month1 | $79.99 | 5K conversations included, no markup; extra agent $15 |
| Elite10 agents | $139.99/month1 | $139.99 | 100K conversations included, no markup; extra agent $12 |
| Max30 agents | $499.99/month1 | $499.99 | 5M conversations included, no markup; extra agent $9 |
The pricing page shows monthly prices only and says you can pay by month or by year1. Zoko AI agents are a separate $24.99 a month each6.
Strengths
- Starter includes unlimited agents for $49.99 a month1.
- Priority rules assign incoming chats to an agent or team automatically4.
- Zoko Flows builds journeys with no code, and 11 essential flows are free1,2.
- A public API with API keys and webhooks is documented8,9.
- Instagram and Facebook chats can be routed by the same rules as WhatsApp4.
Limits
- Starter charges a markup of $0.015 per conversation on top of Meta's rates1.
- A number on the WhatsApp API cannot be used on a phone, so the WhatsApp Business app cannot run alongside it1.
- AI agents are paid add-ons and need your own funded OpenAI account6.
- Instagram costs $9.99 a month extra on every plan1.
- Yearly prices are not shown on the pricing page1.
What Zoko says
Vendor claims. We show them, but they earn no points.
- Zoko says it is ISO 27001 v2022 compliant and aligned to the standard3.
Other WhatsApp customer service platforms
- 1
respond.ioTeams that want workflows and AI agents on top of a WhatsApp inbox85/100$79/mocheapest plan for 3 agents - 2
SleekFlowTeams that want broadcasts, a no-code flow builder and an AI agent in one tool83/100$64/mocheapest plan for 3 agents - 3
SuperchatEuropean teams that want a free start and Meta fees at cost81/100$99.56/mocheapest plan for 3 agents - 4
InteraktSmall teams that want unlimited agents on a WhatsApp inbox79/100$19.92/mocheapest plan for 3 agents
Sources
- Zoko pricing, Zoko. Accessed 9 Oct 2026.
- Zoko home page, Zoko. Accessed 9 Oct 2026.
- ISO 27001 statement, Zoko. Accessed 9 Oct 2026.
- Priority rules, Zoko. Accessed 9 Oct 2026.
- Zoko AI (Guru), Zoko. Accessed 9 Oct 2026.
- Understanding Zoko AI pricing, Zoko. Accessed 9 Oct 2026.
- Zoko changelog, Zoko. Accessed 9 Oct 2026.
- Zoko API documentation, Zoko. Accessed 9 Oct 2026.
- What is a webhook, Zoko. Accessed 9 Oct 2026.
- Zoko's Zapier integration, Zoko. Accessed 9 Oct 2026.
- Zoko learning centre lessons, Zoko. Accessed 9 Oct 2026.
- Agent analytics, Zoko. Accessed 9 Oct 2026.
Website: www.zoko.io · Markdown version · We are not affiliated with Zoko.